Hair care is breaking new ground: the ‘skinification’ of hair is speeding up and its role in self-care has been elevated. What’s next for beauty’s trending category?
Introduction
Top 5 insights:
Forecast data. Source: Euromonitor International
While many beauty sectors have been hit hard by Covid-19 and ongoing social distancing measures, hair care has remained in good condition, benefiting from the acceleration of self-care and DIY trends due to salon closures.
Products such as box hair dyes, masks and treatments experienced an unprecedented boom as consumers took colour and care into their own hands. Nevertheless, analysts indicate concern for the longer-term health of certain parts of the category.
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