Cosmetics Business reveals the 5 biggest hair care trends in new report

Report introduction: At a glance

What's in this report?

Introduction

Top 5 insights:

1. Skin care for the scalp

2. DIY hair colour

3. Luxury through recession

4. Gaining from hair growth

5. Switching up masks

Country highlights

Outlook

Global value & growth, 2020

Key challenges addressed

While many beauty sectors have been hit hard by Covid-19 and ongoing social distancing measures, hair care has remained in good condition, benefiting from the acceleration of self-care and DIY trends due to salon closures.

Products such as box hair dyes, masks and treatments experienced an unprecedented boom as consumers took colour and care into their own hands. Nevertheless, analysts indicate concern for the longer-term health of certain parts of the category.

• Share
• X
• LinkedIn
• Facebook

Featured companies

The Red Tree Consultancy The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...

• See also:
• L'Oreal
• Euromonitor International
• Johnson and Johnson
• Space NK
• Kantar
• Mintel International Group
• Philip Kingsley Products
• Henkel
• Omorovicza Cosmetics
• NPD Group
• WGSN
• Knight and Wilson
• The Bespoke Advantage
• Drunk Elephant
• Sunday Riley Modern Skincare
• KeraHealth
• Supernova
• Function of Beauty
• Josh Wood Colour
• Bleach London
• Monpure London
• Planet Friendly Beauty
• The Inkey List

See more