Women's magazine joins fragrance market
Cosmopolitan has launched a new fragrance, in a move that sees the first fragrance and women's magazine tie-in.
Exclusively available in 350 Boots stores across the UK and online at boots.com, Cosmopolitan The Fragrance will launch on 7 September 2015 and will gradually be rolled out to other regions including Germany and Australia. The range includes 30ml (£20) 50ml (£28) and 100ml (£37) bottles as well as three different gift sets.
The brand has also launched a competition to find three fans to become the faces of the fragrance campaign. Greg Witham, Group Publishing Director at Hearst, said: "This launch is a first for a women's magazine and is a natural step as we expand the power of the Cosmopolitan brand. We're seeing strong growth to Cosmopolitan's digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71m on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way."
The fragrance will be distributed by Jigsaw ESL and is the first of several licensing deals the brand has planned for 2015.