The new fragrance was launched to celebrate the pop singer's Mrs. Carter Show World Tour
Beyonce during The Mrs. Carter Show World Tour
Coty has added a new scent to its successful Beyoncé Parfums fragrance portfolio. Billed as the first fragrance created exclusively for a world tour, the new Beyoncé Heat The Mrs. Carter Show World Tour fragrance was launched to commemorate the American pop star's global Mrs. Carter tour, which kicked off in April this year. The year long tour will see Beyoncé perform in North America, Europe, Australia and Asia.
The new scent joins the existing Beyoncé Parfums line up, which includes four fragrances such as Beyonce Heat, Pulse and Pulse NYC.
The feminine, fruity floral scent was designed in collaboration with perfumer Clement Gavarry of International Flavors & Fragrance, opening on Mangosteen, pink pepper and acai pulp. At the heart is Brassia Edua Loo orchid, violet and Indian sambac jasmine. Finally, the scent features a base of Madagascar vanilla, Australian Sandalwood and organic Indonesian vetiver.
The fragrance will be priced at £23.50 on 18 September.