Coty targets Chinese beauty consumers through link up with Alibaba

Published: 19-Nov-2018
Retail

Cosmetics giant to sell products via interactive vending machine powered by TMall Innovation Center

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US cosmetics giant Coty is targeting Chinese beauty consumers via a new link-up with Chinese retailer Alibaba.

Under the agreement, Coty will install interactive vending machines in shopping malls in major Chinese cities, and in collaboration with the TMall Innovation Center - Alibaba’s product design division - will develop new products specifically for the Chinese market.

“By combining Coty’s global brands and expertise in beauty with Alibaba’s world-leading data and e-commerce capabilities, we aim to delight Chinese consumers with fresh, innovative and increasingly more personalised experiences both online and offline,” said the company’s CEO, Camillo Pane.

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