Coty targets Chinese beauty consumers through link up with Alibaba

Cosmetics giant to sell products via interactive vending machine powered by TMall Innovation Center

US cosmetics giant Coty is targeting Chinese beauty consumers via a new link-up with Chinese retailer Alibaba.

Under the agreement, Coty will install interactive vending machines in shopping malls in major Chinese cities, and in collaboration with the TMall Innovation Center - Alibaba’s product design division - will develop new products specifically for the Chinese market.

“By combining Coty’s global brands and expertise in beauty with Alibaba’s world-leading data and e-commerce capabilities, we aim to delight Chinese consumers with fresh, innovative and increasingly more personalised experiences both online and offline,” said the company’s CEO, Camillo Pane.

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