Coty to join the Kingsman with upcoming fragrance line

The beauty brand developer is to launch the new perfume line inspired by the Matthew Vaughn film starring Taron Egerton and Colin Firth in 2020

Coty is heading to London’s dapper Savile Row for its latest brand partnership.

Fans of the movie series Kingsman will soon be able to smell like the stylish characters, following a deal between the beauty giant, 20th Century Fox and the film’s director Matthew Vaughn.

Set to be a luxury line sold via prestige retailers, the first scent will be available in February 2020 to coincide with the upcoming prequel The King’s Man.

The upcoming brand will sit alongside Coty’s premium perfumes which includes Burberry and Alexander McQueen.

Edgar Huber, President of Coty Luxury, said “As a unique, quintessentially-British lifestyle brand, Kingsman fits perfectly within Coty luxury’s portfolio and nicely complements our strong luxury men’s fragrance business.

“Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances.”

Vaughn added: “This partnership is a further evolution of the Kingsman brand; a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for.

“Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”

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