Coty uses vending machines to promote new fragrance format
Coty and Sephora have set up vending machines at metro stations throughout Paris in a novel marketing ploy to promote the new 15ml ck one.
Coty and Sephora have set up vending machines at metro stations throughout Paris in a novel marketing ploy to promote the new 15ml ck one. The limited edition flacons, which cost €10, are available from Pocket Store vending machines at Charles-de-Gaulle, Miromesnil, Montparnasse and La Défense metro stations as part of a two week long campaign running from 7-20 February.
As the campaign draws to a close, Coty says that it is happy with the event’s success.
