Could ‘phygital’ be the new buzzword for retail in 2018?

As e-commerce sites and physical stores battle it out for consumer attention, could there be a more harmonious approach to function?

Arnaud Gallet

The battle for consumer attention between online and physical stores has never been more tense.

With store closures and disappointing sales, physical retailers are becoming increasingly endangered while direct to consumer brands grow more powerful.

But does this need to be the case?

Paris Retail Week, in partnership with global communications agency Havas Paris, revealed the top retail trends for 2018:

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