The make-up brand is collecting inspirational role models for its long list of CoverGirls, including Shelina Moreda and Massy Arias
New CoverGirls Shelina Moreda (right) and Massy Arias (left)
Last month, CoverGirl further diversified its roster of spokespeople by naming 69-year-old Maye Musk as its newest face – but the brand hasn’t stopped there.
The Coty-owned brand has just announced the addition of motorcycle racer Shelina Moreda and fitness trainer Massy Arias to its growing list of CoverGirls.
Each ambassador aims to help the brand pursue its marketing mission of encouraging consumers to “believe in pursuing your passion in a way that makes you feel confident and beautiful".
The champion record-breaking racer was the first female to race at Indianapolis Motor Speedway on a motorcycle.
Most recently, Moreda was the first female to race the Zhuhai International Circuit in China, finishing third. She also finished first in the Women's Championship in Qatar last year.
“Pro racing is a challenging profession – physically, mentally, and emotionally. I love what I do, and people are often surprised because the sport of racing is largely dominated by men,” explained Moreda.
“Make-up is something I’ve always enjoyed and it's something that sets me apart when I'm on the racetrack.
“The only thing you can see are my eyes peering out of the helmet, so that's the part I especially love to play up.”
Meanwhile, Dominican Republic–born Massy (also known as @MankoFit) is a personal trainer and achieved fame via Instagram and her 2.3 million followers.
Massy said: “There’s a stigma around wearing make-up at the gym, but there are times I proudly rock a full face, especially when I’m filming and want that extra dose of confidence before putting myself out there in front of millions of people.
“It’s really a personal choice, and I wish there wasn’t so much judgement around it. If the flick of a cat-eye, or a brick red lip, gives you some extra motivation and feeling of, ‘I got this,’ why not go for it?”