Covergirl goes 'clean' with new make-up line

The new 4-sku collection is said to be free-from talc, paravens, sulfates and phthalates

Coty-owned beauty brand Covergirl is making ‘clean’ beauty products accessible to more consumers with the launch of its new product line.

The new Clean Fresh is said to be formulated without the use of talc, parabens, formaldehyde, phthalates, mineral oil and sulfates.

Included in the line is the new 14-shade Clean Fresh Skin Milk, which is blended with coconut milk and aloe extracts; Clean Fresh Lip Oil, available in six colours; Clean Fresh Cooling Glow Stick, which can be used on cheeks, eyes and lips; and the new Clean Fresh Cream Blush, featuring four shades that are designed to last day (from US$8.99).

This is the first time the brand has broken into the ‘clean’ beauty category, which has ripped through the beauty industry as consumers become more concerned about cosmetic ingredients.

Customers can shop the range online from Amazon and Ulta Beauty and will roll-out to bricks-and-mortar from January.

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