Covid-19: CTPA publishes safety guide to encourage consumers back in-store

By Becky Bargh | 9-Jun-2020

The British Retail Consortium-backed charter lays out a range of factors for consumers to consider when non-essential stores reopen on 15 June

The Cosmetic, Toiletry and Perfumery Association (CTPA) has published a charter to encourage beauty customers back in-store as coronavirus restrictions ease.

Supported by the British Retail Consortium (BRC), the trade association is said to have consulted manufacturers, distributors, retailers and experts to draw up the guidance.

Dubbed Protecting Us All at the Beauty Counter, the advice lays out a range of factors to be aware of when shopping in-store.

This includes the use of product testers, enhanced hygiene measures, restricted access to open products and contactless payment methods.

“The re-opening of retail stores and beauty counters after months of closure is an exciting and encouraging step for customers and for the cosmetics and personal care industry,” said CTPA’s Emma Meredith.

“As an industry we take our responsibility for staff and customers safety seriously.

“The new BRC-backed CTPA Customer Charter has been created to help boost customers and returning staff confidence that every precaution, based on scientific evidence, is being taken and applied, to ensure their safety in store as we continue to navigate these unparalleled times.”

BRC’s CEO Helen Dickinson added that she was fully in support of the new Customer Charter.

“Retailers across all sectors have faced unique challenges since the outbreak of Covid-19 in the UK and consumers are more cautious about health and safety and spending than ever.

“We hope that the public feel reassured when buying their favourite beauty and cosmetic products in-store thanks to this important update.”

In addition, the organisation is updating guidance for retailers ahead of the nationwide reopening on 15 June.

The latest advice addresses the future use of testers and how companies can prepare for shoppers to come back into stores.

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