Covid-19: Monat reports double-up in market partners while stay-at-home order continues

The direct-selling brand’s sales have also seen a 22% boost over the last month

Direct-selling beauty brand Monat has reported a 48% increase in market partners since lockdowns due to coronavirus were enforced globally.

Stay-at-home orders across the world have forced non-essential shops, including beauty retailers, as well as hair and beauty salons, to shut up shop.

Ros Simmons

This, Ros Simmons, Monat’s Managing Director, believes is causing beauty experts to apply their skills to a new venture for income.

“Since the coronavirus crisis, we’ve started to see a big shift in the people joining Monat – especially experienced hair and beauty experts who have had to stop work in salons and shops,” she said.

“They’re taking their vast experience and pivoting their careers to direct-selling and using their knowledge and experience to build their own customer base.”

Simmons also told Cosmetics Business that she was confident the brand’s new market partners would stay with the business post-lockdown.

“We provide a strong, smart start-up programme, plus having a very customer-focused business means they always have something new to sell across hair care and skin care.

“Also, we have a strong culture and training programme, so we will help people be active and build their businesses so they are sustainable and can continue to earn money no matter what their next step is post the crisis.”

The brand has also reported a 22% boost in sales over the past month; particularly in the brand’s self care category.

The upfront cost to become a Monat market partner is £199, which includes products and the brand’s e-commerce and social media training programme to help create an online sales platform.

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