Covid-19 and marketing: Consumers still want to hear from brands during pandemic

By Sarah Parsons | Published: 28-Apr-2020

According to a recent survey, the majority of shoppers have strong opinions about how businesses should engage with them during the pandemic

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As the UK remains in lockdown, many brands are unsure about the best ways to engage consumers during this sensitive period.

But a new study has found that most people are turning to brands for inspirational and engaging content.

Half of consumers (51%) claim that brands have an important role

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