The US brand aims to relaunch the La Source Collection via digital marketing and a change in formulation
Crabtree & Evelyn has partnered with beauty blogger and authour Estée Lalonde to modernise the La Source Collection.
Lalonde will feature on the skin care brand’s website and YouTube channel for the relaunch.
In its latest digital campaign for the range, the British-inspired brand is tapping into the wellness ritual trend with Lalonde providing how-to videos on creating an afternoon sanctuary and a five minute hand care ritual.
Crabtree & Evelyn has also provided sponsored content on LaLonde’s YouTube Channel. The video focuses on her morning rituals and how consumers can combine La Source into their daily habits.
The campaign also included a competition via Twitter. Consumers were encouraged to follow or retweet for a chance to with the La Source Hydra Marine Nourishing Oil.
Crabtree & Evelyn has included green seaweed extract into the collection for the relaunch due to the ingredient's antioxidant properties.