UK-based brand specialist Pearlfisher has revamped the packaging design for Crabtree & Evelyn's new 2013 Christmas Gift collection. Designed to provide a "new and original take on festive fragrance," the designs feature bold colour and illustrations to highlight the inspiration between the two scents, Noel and Winter Garden.
"We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas," said Sarah Butler, deputy creative director at Pearlfisher.
