As a Global business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate BtoB event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands, in THE city embodying beauty: Los Angeles!
You can find Croda at Make Up In LA at the LA Convention Center from February 16-17, 2023 at booth J35. As full-service solution providers, we are eager to collaborate with you on innovative formulations, sustainable solutions, and research and development. Learn more about our revolutionary ingredients and formulations that are sure to provide the inspiration you’ve been looking for to tackle current and future trends!
Featured Ingredients and Formulations
What can you expect when you visit booth J35 at Make Up in LA? Croda is excited to highlight some of our newest, best-performing ingredients along with accompanying literature, data, and samples. A few standouts to look forward to include ChromaPur™ CV2 and CV7, Solaveil™ CT-300, BB-Biont™ MBAL, Matrixyl® 3000 OS, Lipolami® ER, Phytessence™ French Oak, and so much more!
In honor of Pantone’s Color of the Year, Viva Magenta, Croda will be showcasing our “Pop of Colour MultiBeauty Stick – Cranberry Crush,” that embodies the positive vibes and bright pop of Viva Magenta. You’ll also find features from our Naturally Boosted collection boasting the benefits of Chromapur™ CV2 and CV7. Stop by booth J35 for more innovative ingredients and featured formulations on February 16 and 17!
One Croda Collection
Introducing the latest formulation collection from Croda: the One Croda Collection. Consumers asked, Croda listened! The new One Croda Collection addresses industry needs and showcases the versatility of our products and formulations. This collection is about much more than just appeasing consumer desires and hopping on the latest beauty trend—it’s about actively making a difference in the beauty and personal care business to transform into a more inclusive, responsible, and sustainable industry. With features from Crodarom, Sederma, Alban Muller, and Parfex brands, these formulations embody Croda’s mission to use Smart science to improve lives™. From scalp care to hair revitalization to transformative textures, the One Croda Collection delivers what consumers are looking for.
Skin Care Workshop
Join Brittney Strickland, Business Development Director of Beauty Actives, and Panayiota Kalimanis, Marketing Coordinator, on Friday, February 17 from 10:30AM-11:15AM PDT at the LA Convention Center for an informative, insightful workshop "Present and Future Skin Care Trends”. When it comes to skin care, there is always something new to try. With skin care being one of the fastest growing beauty categories, it is important to stay in the know of what your customers want now, but more importantly, in the near future. Discover the latest trends from formats and claims to your customers’ ever-changing priorities!
What are you waiting for? We can’t wait to connect in the West Coast at Make Up in LA.
Register for your free badge HERE!