Croda launches new pollution cleansing data for Cithrol 10GTIS

New data on Cithrol 10GTIS addresses and meets consumer needs for pollution protection

Croda International Plc, who create, make and sell speciality chemicals, is delighted to unveil new data on Cithrol 10GTIS that addresses and meets consumer needs for pollution protection.

Cithrol 10GTIS now offers high performance removal of particulate matter in addition to its already proven cleansing performance.

Respiratory problems have already been associated with particle presence in urban locations and it is now acknowledged that this same particulate matter also deposits on the skin which can lead to a general unclean feeling and a perception of both blocked pores and increased sensitisation.

With a dramatic increase in awareness of concerns over the effects of pollution, consumers are seeking efficacy in skin cleansing of particulate matter whilst addressing their need for a mild and gentle treatment of sensitive skin.

Launched in 2015, Cithrol 10GTIS has already been proven to be a highly effective mild surfactant allowing for the formulation of ever more popular advanced facial oil cleansers that have ideal benefits for sensitive skin, luxurious sensory characteristics and easy rinsability.

To meet the need for pollution protection cleansing, Croda has recently carried out extensive in-vitro pollution cleansing tests on a Cithrol 10GTIS based oil cleanser against different market leading benchmark formulations.

In each test, the oil cleanser containing Cithrol 10GTIS outperformed all benchmark and control formulations, effectively removing significantly more particulate matter after rinsing.

Cithrol 10GTIS not only creates high performance facial cleansers that are mild and gentle with highly effective cleansing properties, Croda’s new data reveals that it is also now proven to remove pollution particles from the skin leaving it clean, renewed and soft to the touch.

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Croda (more information, website)