Croda is due to share a live presentation on the science of reparing hair damage, including split ends later this month.
The company offers customers free admission to a series of educational eSeminar events, covering a range of topics. "The Science behind Hair Damage Repair" is the latest in the series and will cover new data from recent studies.
Denise Costrini, a member of Croda's North American marketing team, said: "With consumers keenly aware of the aesthetic consequences resulting from damaged hair, formulators are determined to create increasingly effective products to repair it." Laura Reilly, from Croda's European marketing team, added: "This event will cover topics including market trends, hair anatomy, functional chemistries and formulating guidance."
