Sales of cosmetics in Switzerland are suffering as locals shop internationally for bargains. However, Swiss brands are focused on overseas markets and the cosmetics industry is taking steps to ensure the integrity of ‘Swiss made’ is not compromised by imitators, writes Julia Wray
From its luxury timepieces to trusted financial institutions, Switzerland is frequently a byword for quality and reliability, and cosmetics are no exception.
Globally renowned brands of Swiss heritage like La Prairie and Weleda are celebrated, respectively, for their luxuriousness and sustainability, while for a country with a population of just over eight million, Switzerland packs quite a punch in fragrance, being home to industry giants Givaudan and Firmenich.
“When buying Swiss made products, consumers look for high quality, innovation, excellence and performance,” says Greg Prodromides, Chief Marketing Officer at La Prairie. “La Prairie breathes and lives Switzerland. This is our home, where we were born, and where we develop and produce our collections with the sense of precision our country is famous for.”
Swiss skin care is about “discreet luxury, not . . .
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