Cruelty-free cosmetics: Vegan beauty brands enjoy UK sales boost

The sweet smell of success is growing stronger for vegan beauty brands, as ethical consumers bolster prestige beauty sales

Kat Von D's eponymous beauty range is an advocator of vegan make-up

Thanks to high profile vegans, campaigns like Veganuary and a growing awareness of animal cruelty, veganism is spreading from the plate to the beauty cabinet.

The first vegan beauty report from The NPD Group revealed that vegan prestige cosmetics sales in the UK have . . .

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