The UK brand's founder will talk viewers through its products and treatments in a series of infomercials
Crystal Clear, the UK-based professional skin care brand, is launching its first TV ad campaign with a series of infomercials to educate consumers on its beauty products and professional treatments.
The 30-minute segments will be hosted by Crystal Clear's founder and MD, Sharon Hilditch MBE, who will talk viewers through the brand's collection of skin care products and beauty gadgets, highlighting key benefits and ingredients as well as the treatments available in its salons.
Hilditch said: “[The campaign] is all part of the ongoing commitment Crystal Clear has to offer unparalleled support to our salons.
“National TV is a great way to increase brand recognition and enable us to reach new consumers on behalf of our salons.”
Crystal Clear's beauty treatments include COMCIT Elite, its latest facial anti-ageing treatment said to boost collagen growth and reduce fine lines and wrinkles.
The infomercials will direct consumers wishing to find out more to the brand's website, where they can locate their nearest salon and book a treatment.