Cult Beauty's new campaign aims to debunk the perfect skin myth

By Sarah Parsons 14-Jan-2021

The online cosmetics retailer is hosting a range of educational digital events to discuss skin care trends, self care and sustainability

Online retailer Cult Beauty's new campaign is placing skin care front and centre, aiming to normalise barefaced complexions.

The British e-commerce platform is holding digital beauty events across January as part of its #UpCloseOnSkincare campaign with topics ranging from virtual filters, self care, sustainability and formula innovations.

Speakers include Alexia Inge, Cult Beauty co-founder; Mark Curry, co-founder of The Inkey List; Sarah Creal, CEO of Victoria Beckham Beauty; journalist Sali Hughes; and Jessi Baker, founder of blockchain platform Provenance.

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Inge told Cosmetic Business: “From hyperpigmentation to wrinkles, we ...

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