Pure Beauty

Cult cosmetic brand Morphe signs retail deal with Lookfantastic

By Becky Bargh | Published: 5-Oct-2018

The beauty e-tailer currently stocks products across hair care, make-up, fragrance and male grooming, from brands including DKNY, MAC and bareMinerals

Cult US colour cosmetics brand Morphe has entered a retail agreement with beauty e-tailer Lookfantastic.

The brand was founded in 2008 by a group of American beauty influencers, and became renowned for its 35-shade eye shadow palettes and bold colour products.

Today, its line-up features products including blushers, bronzers, highlighters, eyeliners and lipsticks.

Cult cosmetic brand Morphe signs retail deal with Lookfantastic

Morphe has also collaborated with YouTuber Jaclyn Hill and beauty influencer Jeffree Star.

Last month Lookfantastic entered a retail deal with colour cosmetics brand Cover FX and Burberry back in August.

Morphe’s 52 products will be released on the site today.

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