Cult cosmetic brand Morphe signs retail deal with Lookfantastic

The beauty e-tailer currently stocks products across hair care, make-up, fragrance and male grooming, from brands including DKNY, MAC and bareMinerals

Jeffree Star for the brand / image via Instagram: @morphebrushes

Cult US colour cosmetics brand Morphe has entered a retail agreement with beauty e-tailer Lookfantastic.

The brand was founded in 2008 by a group of American beauty influencers, and became renowned for its 35-shade eye shadow palettes and bold colour products.

Today, its line-up features products including blushers, bronzers, highlighters, eyeliners and lipsticks.

Morphe has also collaborated with YouTuber Jaclyn Hill and beauty influencer Jeffree Star.

Last month Lookfantastic entered a retail deal with colour cosmetics brand Cover FX and Burberry back in August.

Morphe’s 52 products will be released on the site today.

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