Current State vs Sachi States of Skin: Beauty brands clash over trademark


The indie brands are in the midst a trademark conflict over the term ‘states of skin’

Indie brands Current State (pictured left) and Sachi States of Skin (right)

Indie brands Current State (pictured left) and Sachi States of Skin (right)

Current State has filed a petition against the United States Patent and Trademark Office’s (USPTO) ruling on its trademark application.

The USPTO issued an office action against the new skin care company using ‘Current State of Skin’, citing a likelihood of confusion with existing trademarks.

The brand (under parent company Seemark Brands Inc) filed for the trademarks ‘Current State’, ‘Current State of Beauty’ and ‘Current State of Skin’.‘

Indie skin care brand Sachi States of Skin, meanwhile, owns the US federally registered trademarks for ‘States of Skin’ and ‘New States of Skin’ and has alleged that Current State’s brand name infringes on its trademarks.  

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Current State filed the petition on 26 January 2023 and is awaiting a response. 

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