Curry’s is entering the premium beauty sector


The British electricals retailer has rolled out 11 premium beauty and wellness electricals brands through a dedicated section in 94 stores

Curry’s is entering the premium beauty sector

A trip to Curry’s usually means you’re in the market for a television, tumble drier or toaster. But now, shoppers can pick up the latest in premium beauty electricals, alongside their white goods.

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The British electricals retailer is venturing outside of its comfort zone and into the glamorous world of beauty, with 94 of its 300 Curry’s-PC World stores now carrying 36 products from 11 ...

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