Curry’s is entering the premium beauty sector

The British electricals retailer has rolled out 11 premium beauty and wellness electricals brands through a dedicated section in 94 stores

A trip to Curry’s usually means you’re in the market for a television, tumble drier or toaster. But now, shoppers can pick up the latest in premium beauty electricals, alongside their white goods.

The British electricals retailer is venturing outside of its comfort zone and into the glamorous world of beauty, with 94 of its 300 Curry’s-PC World stores now carrying 36 products from 11 . . .

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