Retail merchandising company DIAM is tapping into beauty brands' needs for exciting retail displays with a range of dummies and testers for skin care, make-up and fragrance.
The company has worked on retail displays for luxury brands including Dior and Givenchy.
Now, it is expanding its offering with Full BuY, a full-service offer for retailers across Europe, providing packaging design and stock management services from in-store monitoring of testers to replenishment of products and shades.
According to the brand, discovery tools such as testers and dummies, which allow customers to try out the products before they buy, are key to creating excitement and securing sales.
Furthermore, DIAM noted, as they are constantly handled in-store these tools need to be of extremely high quality.
The launch of Full BuY comes as part of the company's ongoing development strategy, as it aims to tap into its competences and tailor its offer according to customers' needs and expectations.
DIAM employs 2,300 people across 23 countries globally, while its dedicated DIAM Color division is said to create 600 new shades each year.
