DKSH joins forces with BTC

DKSH announce plans to start a strategic collaboration for colourants.

DKSH, a market expansion services provider, and BTC Chemical Distribution, a subsidiary of BASF, have announced plans to start a strategic collaboration for colourants in 14 Asian countries.

DKSH’s Business Unit Performance Materials has been appointed to provide market expansion services for BASF’s product range of personal care colourants in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, Philippines, Sri Lanka, Singapore, Thailand, Taiwan and Vietnam.

The cooperation includes the product lines Puricolor and Iragon. DKSH Business Unit Performance Materials has been chosen due to its “comprehensive pan-Asian coverage”, through specialised teams in each country and its broad range of services including eight innovation and six regulatory affairs centres.

“We are delighted that BASF has chosen DKSH as their Market Expansion Services partner across Southeast Asia,” said Cesar Saez, Vice President, Business Line Personal Care Industry at DKSH Performance Materials.

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