Decléor harnesses power of neroli in Hydra Floral Multi-Protection range

Published: 18-Feb-2013

Provides 24 hour hydration and protection

Decléor has incorporated its latest findings about the power of neroli oil into reformulating its Hydra Floral range, which the company claims now provides skin with 24 hour hydration and protection.

The range comprises three new products: Ultra-Moisturising & Plumping Expert Mask, 24hr Moisture Activator Light Cream and 24hr Moisture Activator Rich Cream. The products provide hydration through the inclusion of wild pansy extract, samphire extract and neroli essential oil, while it protects with Moringa oleifera extract and sunflower extract.

The new formula was inspired by the circulation of water in plants, which BBC presenter and naturalist Nick Baker explained in more detail at the launch of the range; as plants like hyacinths draw water in through their roots, the plant then distributes this water via aquaporins, before cuticles in their structure help retain moisture, a process that is comparable to the skin’s function. “Nature is amazingly powerful because it comes up with solutions to its own problems,” he said.

Fiona Brakenbury, Decléor Head of Training and Education, added: “The New Hydra Floral range is so exciting; the 24hr Moisture Complex formulation has been specifically created to capture and diffuse moisture throughout the skin for instant and long lasting hydration. My hero from the new collection has to be the Ultra-Moisturising & Plumping Expert Mask which really compliments the range with its ‘quick break technology’ meaning the mask changes from a hydrating cream to a powerful plumping, wrinkle-smoothing silk veil.”

The range is available from the end of March at decleor.co.uk, Decléor spas and selected department stores nationwide, and ranges from £25-£39.50.

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