Decoding beauty's love affair with augmented reality

Mikela Eskenazi, Senior Brand Partner at Blippar, discusses the advantages of AR

Mikela Eskenazi, Senior Brand Partner at Blippar, explains how augmented reality can take digital experiences offline and bring a beauty brand to life...

Can you explain a bit about your work with Max Factor?
Users can scan Max Factor products or adverts, in-store or at home, to access reviews, videos or use the brand’s colour matching service. The experience is tailored to where the app is used and which product is scanned. For example, research suggested that women are not so confident about choosing red lipstick, so when these products are scanned users are given the chance to find the best shade to match their skin tone.

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