Delivering instant gratification key to winning over spa goers


To win today’s consumers, spa products must deliver visible results - in an instant

Cosmetics Business finds that no longer is it enough for spa products to focus on pleasant scents and textures. They must deliver both instant results and long term benefits to win today’s smarter consumers


ESPA Tri-Active Advanced Instant Facial is designed to replenish skin, and visibly reduce fine lines from the first use, leaving the complexion with a luminous glow. Yet with continued use, the lightweight, powerful concentrate is also said to help visibly...

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