Demi Lovato chosen for N.Y.C New York Color's first Global Brand Ambassador

Demi Lovato is to join N.Y.C. New York Color as its first-ever Global Brand Ambassador

Coty has announced that multi-platinum selling recording artist and actress, Demi Lovato, is to join N.Y.C. New York Color as its first-ever Global Brand Ambassador.

Lovato will be featured in global marketing and social media campaigns to support N.Y.C. New York Color's colour cosmetics and nail enamel lines. She will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.

As the face of the brand, Lovato will be featured in global multimedia campaigns including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from her campaigns will be available on and N.Y.C. New York Color's social media channels.

"We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family," commented Johanna Businelli, Chief Marketing Officer, Color Cosmetics, Coty. "Demi's youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi's fans. Demi's accessibility and willingness to play with colour and fashion trends embodies the spirit of N.Y.C. New York Color."

"I'm really excited to be partnering with N.Y.C. New York Color," said Lovato. "Their products make playing with different looks and trends fun, easy and affordable by all!"