Deodorants Market Report: Can brands go the distance in 2017?

By Jo Allen 13-Jul-2017

Long lasting protection is the most important claim in the deodorants market, fuelling a vast number of launches each year. But there is a high level of consumer doubt over the veracity of these claims, which brands must address

With a value of $3.254bn, the US might be the world’s largest deodorant market, but all eyes are on the number two player, Brazil.

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In terms of retail sales over the next five years, Brazil is forecast to register the fastest growth, climbing ...

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