Long lasting protection is the most important claim in the deodorants market, fuelling a vast number of launches each year. But there is a high level of consumer doubt over the veracity of these claims, which brands must address
With a value of $3.254bn, the US might be the world’s largest deodorant market, but all eyes are on the number two player, Brazil.
In terms of retail sales over the next five years, Brazil is forecast to register the fastest growth, climbing . . .
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