Deodorants was one of the best performing C&T categories in Russia last year, recording value growth of 6.9% in 2014 according to Euromonitor. This level of growth makes it one of the higher growth countries covered in this issue’s market report, but in fact the figure was lower than the 9% CAGR for the five year review period. Nevertheless, it was an improvement on the 2013 results, when Russia's deodorant market grew by 6.2%.
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- Companies:
- Beiersdorf
- L'Oreal
- Euromonitor International
- Unilever
- RELX Group
- Russkaya Kosmetica
- SM Michel Laboratory
