Designed For Beauty: Anisa International Debuts Cutting-Edge and Trend-Inspired Cosmetic Brush Collections at Cosmoprof Worldwide Bologna


Anisa will showcase exciting new product lines and this year\'s must-haves at Cosmoprof Worldwide Bologna

Kick starting another year of superior innovation and design, Anisa International, Inc., the global leader in cosmetic brush design and manufacturing, will showcase exciting new product lines and this year\'s must-haves at Cosmoprof Worldwide Bologna 2013. In addition to several collections highlighting Anisa International’s trend-setting design approach, the company will debut the Glider™ collection, a revolutionary, patent-pending set of brushes with a unique head shape that provides precise application and true formula pay-off.

“Our newest collections represent a meeting of forward-thinking innovation and informed, sophisticated style,” said Anisa Telwar, founder and president of Anisa International. “Our products are designed for both the beauty expert and the everyday woman to make applying makeup as enjoyable as wearing it.”

WHAT: Anisa International introduces the Glider™, Expert and Holographic collections; the Titanium Finish and new additions to the Dual Fiber, Ombre and Crackle collections.
WHERE: Cosmopack Section, Pavilion 18 Booth C35, the Fair District in Bologna, Italy
WHEN: March 7-10, 2013, 9:30 a.m. to 6:30 p.m. daily

The Glider™ Collection - A New Shape Takes Flight

One of the most groundbreaking beauty innovations to debut, the Glider™ collection ensures that consumers get the most out of their makeup. The patent-pending brush head is designed with a unique blend of fibers and curved to fit the face’s natural contours for a more precise and lasting application, penetrating deep into the skin creating definition and contour. A perfect pairing with any product formula, the Glider™ collection includes face, eye, definition, lip and line brushes.

Signature Extruded Collection in Holographic - Iridescent Magic

Keeping with the latest trends, the patented (U.S. Patent #7,866,758) Extruded Core collection now includes a dazzling, holographic brush handle. With each turn of the brush, the handle shimmers with bright, saturated hues. This eye-catching illumination makes makeup application a more high-end, glamorous experience. In addition to holographic, the popular collection’s patented acrylic core can be customized in solid, glitter, striped or waved.

The Titanium Finish - Neon Ignites Excitement

Combining luxury and strength, the Titanium Finish brings the popular neon trend to the ferrule of the brush. The Titanium Finish pairs expertly with metallic products and powders and showcases a multi-dimensional color spectrum within each brush.

The Expert Collection - Elevate Your Experience

Professionally-inspired and designed, this collection allows the everyday woman to become her own beauty expert. Comprised of the canvas, finish, definition and cover brushes, the Expert collection features a head shape designed with the professional makeup artist\'s tools in mind.

The collection utilizes innovative fibers and provides natural to fully-corrective coverage for the face, neck and décolleté.

New Statements Drive Fashion-Forward Trends

Always a trendsetter, Anisa International extends its already popular Dual Fiber, Crackle and Ombre collections. Anisa International is expanding the Dual Fiber collection to include two new eye brushes and a powder brush. In addition, the Dual Fiber head, which blends synthetic and natural fibers, is now color customizable.

Building on one of this season\'s hottest trends, the Ombre collection emphasizes sophisticated color gradation with a new, opaque handle that is available in a variety of colors.

The Crackle collection is a striking beauty mosaic that combines textural patterns with a solid-colored base. The metallic textile look mimics the shatter effect popular in nail art, fashion and home décor.

About Anisa International, Inc.

Anisa Intemational, Inc. is the beauty industry’s leading global cosmetic brush and accessory design and manufacturing company. Founded in 1992, Anisa International is committed to providing its clients with innovative product design, socially responsible manufacturing, expert education, and marketing support to ensure creation of the best cosmetic brushes and beauty accessories on the market today. The intemational company employs more than 600 people at its corporate and creative headquarters in Atlanta, Ga., manufacturing facility in Tianjin, China and sales and marketing offices across the United States, United Kingdom and China. The company has appeared twice on Inc. Magazine\'s Top 5,000 Fastest Growing Companies in America list, in 2009 and 2012. Information about Anisa International, Inc. and its manufacturing operations is available at

# # #

For more information about Anisa International or to schedule interviews during the show, please contact:

Sign up for your free email newsletter

Sara Dever
Cookerly Public Relations