The development of a packaging is a structured process, whose starting point is the creative idea which allows to realise a product that is unique on the market, result of a combination of know-how, innovation and technology.
It is a path that is divided in different development stages of a new product up to production with the objective of guaranteeing the maximum satisfaction of the client.
Baralan’s Research and Development department is the beating heart of the project which enables the Group to look to the future with dynamism, with the necessary flexibility and credibility, aiming at innovation.
New ideas, styles, and processes are created combining Baralan’s experience with the most modern technologies, but the core of the project is always the client and his specific needs related to the reference market.
The listening and continuous interaction with the client allow Baralan to develop the best packaging solution suitable for his needs.
The real Baralan’s added value is, in fact, the careful control of each phase of the value chain, thanks to an internal department specialised in research and development, which, on one hand, carries out a constant research work to define innovative concepts, on the other, it works to achieve the result of a new product bringing the initial idea to reality.
The final result is a greater involvement with the client in the development of a packaging that will be tailor-made and stand out for its unique design on the market, being able to combine aesthetics and functionality, giving the opportunity to enhance the identity of the brand.
Baralan’s packaging is thus the result of a careful development process which is divided in different phases, ranging from the brainstorming with the client, passing though three-dimensional development of surfaces, exploring various solutions which will be shown in a dedicated graphic proposal supported also by mock-ups and prototypes created by using 3D printers.
The clients’ requests take shape, in fact, in tailored projects, with the development of accurate photorealistic renders which tell about the style as well as materials and decorations in each single product without forgetting the production technical feasibility.
This allows to evaluate the characteristics of the product under development, such as style, impact of the shape, ease of use, compatibility with other components, and furthermore to have an overall view.
The development ends with the production of pilot samples that are useful to validate the quality of the product and the client’s expectation, before proceeding with the mass production and placing on the market.
Baralan’s experience in the processing of glass and plastic materials, and the constant search for excellence in creative and production processes, but also the consolidated internal organisation extended to an international level, linked to a strong integration of the value chain and in specialised teams, allow the group to design, develop and produce high quality cosmetic packaging.
The attention to detail connected to the functional and practical aspects and the aesthetic feature are cared in detail, functional in practicality, capable of conveying the specific image and identity of the brand for its clients.
This is Baralan’s approach to the world of cosmetic packaging: design to fulfil and personalise an offer, finding concrete solutions suitable to every constantly evolving market segment.
