To present Carine Roitfeld’s first seven-strong fragrance line, Diam Pack created a sophisticated modular point-of-sale display. The shiny black podium is crafted from PMMA with a silver mirrored PMMA top that can hold six of the seven 90ml bottles.
The seventh (the nominated hero fragrance) takes pride of place in a specific holder, according to the brand’s marketing campaigns.
The display is hot stamped in shiny black; two transparent plexiglass plates inserted in a lateral slot are designed to hold a printed card.
Roitfeld’s fragrance collection features scents paying tribute to seven imaginary men.