Diamonds are Rodial's best friend

Rodial's new serum harnesses the effects of diamond powder

Beauty brand Rodial is set to launch Pink Diamond Instant Lifting Serum in March. It is billed as a triple-action serum with an immediate skin lifting effect.

The serum contains a cocktail of 'age-defying' peptides and skin tighteners to help preserve the natural facial structure for a visible lift. The brand claims the serum smoothes wrinkles and adds radiance on the skin's surface, while also correcting pigmentation and regulating melanin production from the deeper layers.

Key ingredients include diamond powder for brightening, a protein-containing hydroglycolic substance for skin tightening and vitamin C to reduce free radical damage.

It will cost £250.

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