Diesel Fragrances has scored a great goal by naming Brazillian football superstar Neymar Jr as its first sportsman ambassador.
The L’Oréal-licensed brand will work with the Paris Saint-Germain forward (aka Neymar da Silva Santos Júnior) to co-create the scent from juice to the bottle.
"I took part in the most important decisions," said Neymar Jr. "It had to be a daring fragrance, and it also had to be related to what I like.
“I wanted a fragrance telling my own story and what bravery means to me."
According to Diesel, “with around 250 million followers on social media, Neymar Jr is ranked in the top ten of the world's most famous celebrities.
“His relentless optimism, his cool determination, and his loyalty to family and friends make him a true role model for the young generation.”
The launch will be released on social media on 19 May to coincide with the footballer’s first decade as a professional athlete and the tenth anniversary of Only The Brave, Diesel’s flagship fragrance for men.
