Independent ‘digital native’ colour cosmetics brand Winky Lux has raised $2m in funding.
The fast fashion-like beauty brand has obtained financial backing from Female Founders Fund, BBG Ventures, GGV, SoGal Ventures and TGZ Capital.
Winky Lux said it will use the funds to expand digital campaigns, increase the product offering and open the first Winky Lux pop-up shop in New York.
"We're thrilled to partner with like-minded investors who have track records of backing great innovation,” said co-founder Natalie Mackey.
“Our goal is to provide a beautiful luxury experience to our customers through data driven personalisation, indulgent packaging and extraordinary experiences both online and offline.”
Winky Lux is currently sold online as well as more than 1000 global retail locations including retailers like Nordstrom, Bloomingdale and Mecca Maxima.
The cosmetics brand will also reportedly use the finances to continue to acquire customers through influencer collaborations and trend driven content.
It claims that its supply chain allows new products to be developed and launched in as little as 45 days.
Mackey, added: “Our customer's happiness is paramount and our new partnerships will increase our ability to captivate and delight her."
