Digital-first brands enter retail space at new concept store Showfields

The new 4 story bricks-and-mortar space in New York City will allow customers to engage with online brands across beauty, wellness and home

Image via showfields.com

Inside quip's store

New concept store Showfields has opened in New York City, providing a space for digital-first retailers to engage with their customers.

The four story bricks-and-mortar space will host a range of brands across beauty, fashion and interiors.

The ground floor wellness including skin care brands Frank Body and Nuria, and electronic toothbrushes from quip.

Its loft area will host food and drink areas, a co-working space and terrace area for events.

Meanwhile, the second and third floors will stock products from home brands.

Serial entrepreneurs Tal Zvi Nathanel and Amir Zwickel were responsible for creating the area and wanted to help customers discover more products in the retail space.

Zwickel said: “Showfield is designed to bridge the gap between discovery and physical experience, representing a new model and the future of brick-and-mortar retail.”

The space is open now and located on 11 Bond Street, New York City.

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