Dior signs deal with AmorePacific

Brand shares its cushion compact

Christian Dior Parfums has signed an agreement with AmorePacific for the use of its 'cushion' packaging technology.

The 'cushion' packages include a sponge capable of containing and preserving a liquid formula such as foundation, sun protection or other skin care ingredients. The cushion is also anti-bacterial and anti-microbial. The compacts were developed in 2008 and have since been introduced to 13 different in-house brands.

Sang-Bae Shim, President of AmorePacific, said: "This agreement holds great significance in that our 'cushion' technology is appreciated by one of the world's most respected luxury brand companies and a powerhouse in the global beauty industry." He also added that AmorePacific would continue to invest in developing more modern technologies.

Cushion compacts have been a mainstay of Korean cosmetics for a number of years but have only recently started to impact US and European markets. AmorePacific sold more than 26m cushion compacts in 2014, with the format becoming a best-seller for many brands.

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