Brand shares its cushion compact
Christian Dior Parfums has signed an agreement with AmorePacific for the use of its 'cushion' packaging technology.
The 'cushion' packages include a sponge capable of containing and preserving a liquid formula such as foundation, sun protection or other skin care ingredients. The cushion is also anti-bacterial and anti-microbial. The compacts were developed in 2008 and have since been introduced to 13 different in-house brands.
Sang-Bae Shim, President of AmorePacific, said: "This agreement holds great significance in that our 'cushion' technology is appreciated by one of the world's most respected luxury brand companies and a powerhouse in the global beauty industry." He also added that AmorePacific would continue to invest in developing more modern technologies.
Cushion compacts have been a mainstay of Korean cosmetics for a number of years but have only recently started to impact US and European markets. AmorePacific sold more than 26m cushion compacts in 2014, with the format becoming a best-seller for many brands.