Diorshow Pump ’N’ Volume is the newest mascara from Dior.
The user is encouraged to press the two flexible areas on both sides of the pack to soften the formula and charge the brush with the creamy product.
Dior worked with cosmetic packaging specialist Texen to develop a mix of flexible and hard surfaces.
o-phase bi-injection process using SEBS and PCTA was developed, which allows for the creation of a flexible zone on both sides of the pack that can be pressed to mix the formula, transferring it to the brush for an XXL effect.
The tube has a rubbery aspect that makes the pack easier to grip.
The cap, stamped with the letters 'CD', is covered with a shiny black aluminum shell.
