Brand promotes Christmas collection, Une nuit chez Diptyque, in major cities
French fragrance house Diptyque is opening a number of pop-up shops in major cities to promote its Christmas collection, Une nuit chez Diptyque.
The range has been produced in collaboration with Parisian illustrator Pierre Marie, known for his complex and colourful designs.
The pop-ups are located in Paris, at Diptyque’s flagship boutique at 332 rue Saint Honoré in the first arrondissement; The Invisible Dog at 51 Bergen Street in New York’s Brooklyn district; 38 Floral Street in London’s Covent Garden; and Boxpark, at 2-10 Bethnal Green Road in London’s East End.
The pop-ups will all be decorated on the theme of the theatre, said Diptyque, which is the great love of one of the company’s founders, Yves Coueslant, who was a theatre administrator.
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