French fragrance maker Diptyque has opened its first boutique outside Paris, in the city of Lyon at 61 rue Edouard Herriot in the 2nd arrondissement. It is the company's sixth own-name outlet in France.
Decorated and furnished in retro style, the shop incorporates colour for the first time, for a house that is usually known for its monochrome interiors. The interior, by design agency Cent Degres, features the usual Diptyque white, black and wood, but with coloured fabrics backing the different sales areas.
"Diptyque in Lyon is our first opening of a boutique in the provinces and is an opportunity to present our house to a new public," read a statement. "To that end, we are coming to Lyon with a new architectural concept that mixes heritage with the latest creations of the house."
Printed fabrics are hung behind each of the different ranges in order to give an indication of their contents. A black and green version of the choriambe motif designed by Diptyque founder Christiane Montarde-Gaurot backs the 34 Boulevard St-Germain range launched last year. Body products are backed with the swan emblem of the fragrance L'Ombre dans l'Eau; household products are presented with a leafy fabric hanging behind them; and the Diptyque oval hangs behind the Art du Soin range.
Throughout, 50s-style furniture and screens in wood and metal display the brand's candles and raw materials, while a central table features scent bottles with foam-tipped wands so that customers can try fragrances without spraying them.
