Diversity and inclusivity among most influential online marketing tactics

By Becky Bargh | 8-Apr-2019
Marketing

Yotpo’s Direct-to-Consumer Beauty Trend Report aimed to understand the factors that drive consumers to buy directly from beauty brands

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A new study by Yotpo has revealed the three most influential factors when consumers are buying beauty products online.

Its Direct-to-Consumer (D2C) Beauty Trends report aimed to better understand the factors that drive consumers to buy directly from beauty brands instead of third party retailers.

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