Do consumers still want celebrity fragrances?

Experts from The Perfume Society, WGSN, The Perfume Shop and The Fragrance Shop discuss...

From Jay Z to Snooki, today everyone in the public eye seems to have dabbled in scent. But is there demand? Cosmetics Business' panel of experts from The Perfume Society, WGSN, The Perfume Shop and The Fragrance Shop, sheds some light on the question...

Celebrity fragrances arenít quite the money-spinners they once were. When actress Elizabeth Taylor launched her debut scent White Diamonds in 1991, under the guidance of Elizabeth Arden, the concept was a novelty and one that the public bought into in a big way. Itís rumoured that Taylor went on to make more than $1bn (and counting) from sales of her floral scent Ė more than she made from all her acting roles combined.

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