"Do men pick their deodorant brand based on social issues? Probably not."

In the run up Father's Day, brand owner Sam Farmer explores whether societal marketing by male grooming brands is enough for time-poor dads

"Most weeks I’ll have a quick look through the ‘men’s” section of various high street retailers, or supermarkets, looking at all the products currently available. Even in 2019 the choice is still dominated by steel grey and black packaging with rather predictable brand names.

I’m convinced the stereotyping will continue to the extent where . . .

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