Dolce & Gabbana recruits Game of Thrones stars for fragrance launch

Emilia Clarke and Kit Harington star together in a campaign shot in the market streets of Naples to advertise The One Eau de Toilette and The One for Men

Dolce & Gabbana has unveiled its new campaign starring Game of Thrones stars Emilia Clarke and Kit Harington.

Clarke, who plays Daenerys in the medieval fantasy series, is promoting the Shisedio Group’s launch of The One Eau de Toilette (£43-£68), which debuted on 1 September.

Meanwhile, Harington stars in separate images for The One for Men (£41.50-£80.50), which first launched in 2008 and was created by perfumer Olivier Polge.

Naples was chosen as the location of the photoshoot, in which local market workers and shoppers were placed alongside the celebrities.

The One Eau de Toilette is a flanker of the original scent and is described as a lighter interpretation of its predecessor.

Perfumer Michel Girard was the nose of the scent, which opens with top notes of bergamot, mandarin, lychee and peach; heart notes of Madonna lily, ylang moheli and orange blossom; and a dry down of vanilla, vetiver and musk.