Don’t sweat it: Secret Deodorant launches campaign to tackle gender pay gap

The P&G-owned brand has kicked started its star-studded campaign with the help from a line-up of A-listers

Ladies Get Paid co-founders, Claire Wasserman and Ashley Louise

P&G-owned brand Secret Deodorant has announced the launch of a new campaign tackling the gender pay gap.

The I’d Rather Get Paid initiative, in partnership with Ladies Get Paid, an organisation giving women advice on career goals, and The Wing, which offers community space to help women advance professionally, socially and economically through community, aims to drive awareness for women to receive the same wage as their male counterparts.

The brand is raising awareness through a campaign video, starring cameos by a group of well-known advocates of equal pay including actresses . . .

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