Double digit growth predicted for beauty subscription box market

Market presents significant growth opportunities over the next six months after strong start to 2018

The beauty and grooming subscription box market will grow by 10% in the next six months, according to new research by Magid. The research company has found that 17% of consumers currently have a subscription for the beauty and grooming, with a further 27% intending to enrol in a new programme within the next six months.

TThere has been strong growth for subscription-based concepts within the beauty industry - Magid has seen a 51% subscriptions uplift over the past six months, compared to a general population average of 25%. The market is split fairly evenly, with 56% of women and 44% of men taking out a beauty or grooming subscription. Unsurprisingly, Millennials make up the largest consumer group (54%), while Gen Xers contribute to 25% of sales.

TOf the consumers polled, 40% said they will try several different boxes within a category before fully committing to a particular service with celebrity endorsement seen and being part of a community seen as reasons to join up.

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